July 21, 1932 ~ January 8, 2019

Born in: Denver, Colorado
Resided in: Castle Rock, Colorado

William “Bill” Moore, 86, of Castle Pines Village, Colorado, passed away at Belleview Heights Alzheimer’s Special Care Center on January 8, 2019.

Born to parents Max and Virginia Moore in Denver, Colorado, Bill was a true Colorado native. As a young man Bill attended the University of Colorado and graduated with a degree in Business. He then went to work in real estate with his father at Moore Realty Co, which Max founded in 1931. After his father’s sudden death in 1970, Bill ran the company and grew it from three to 24 offices across the state to become the largest family owned real estate company in Colorado. His company philosophy was, “Nobody cares how much you know until they know how much you care.” Bill was passionate about his work and that was evidenced by the positions he held as President of the Denver Board of Realtors, the Colorado Association of Realtors and the National Association of Realtors. Bill lived his professional life by the following three principles: Interest is to receive, not to pay; never fix anybody else’s investment problem; and you make your money when you buy.

Bill is survived by his wife, Freda Moore; daughter, Linda Moore Niederman (Peter); grandchildren, Nicole and Davis Niederman, and numerous extended family and friends. He was preceded in death by his former wife, Donna Lou Moore; daughter, Marla Moore; and sisters, Nancy Moore Striebing and Sally Moore Haxton.

A Celebration of Bill’s Life will be on Wednesday, January 16, 2019 at 3:00PM at Greenwood Community Church, 5600 East Belleview Avenue, in Greenwood Village, Colorado 80111. There will be a reception following the service at Glenmoor Country Club, 110 Glenmoor Drive, Cherry Hills Village, Colorado 80113.

In lieu of flowers, the family requests that donations be made in Bill’s memory to the Alzheimer’s Association of Colorado, 455 Sherman Street, Suite 500, Denver, Colorado 80203. www.alz.org/co

Bill’s family would like to recognize the wonderful staff and caregivers at Belleview Heights and his three personal caregivers, Lynette, Felipa, and Pancho.

Please share your memories of Bill and condolences with his family by signing the guestbook below.


Memorial Service: January 16, 2019 3:00 pm - 4:00 pm

Greenwood Community Church
5600 East Belleview Avenue
Greenwood Village, CO 80111

(303) 843-0281

Reception: January 16, 2019 4:30 pm

Glenmoor Country Club
110 Glenmoor Drive
Cherry Hills Village, CO 80113

(303) 781-3000

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The family greatly appreciates donations made to these charities in William "Bill" Max Moore's name.

Alzheimer's Association: Colorado Chapter

455 Sherman Street, Suite 500
Denver, CO 80203
(303) 813-1669
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Memories Timeline


  1. You were a great teacher, mentor, inspiration and friend. Thank you for some of the greatest years I’ve spent as a Realtor.. thanks for the memories. You will be missed by so many.

  2. Bill…You were an amazing mentor to me and I owe my real estate career to you!! I took a brief sabbatical to go a different direction & you pretty much told me to get back to selling homes!! This working relationship became a special friendship I will treasure forever!!

  3. He was my friend, college room-mate and fraternity brother. I have so many great memories and I will always cherish them.
    Stan States

  4. Bill was a mentor to me early in my career and he and his family offered so many folks in our industry the opportunity to get involved in both the Colorado Mortgage Lenders Association at the local level and the Mortgage Bankers Association on a national level. He set a personal example of what it means to be a good citizen of your industry. His service as President of the Denver Board of Realtors, President of the Colorado Association of Realtors and ultimately President of the National Association of Realtors exemplified what it means to give back to your industry and it is an example that I and so many others from Moore Mortgage Company took to heart in our careers as well. It is perhaps the ultimate irony that a man who was known for his extraordinary ability to remember everyone’s name would succumb to Alzheimer’s disease, but for those of us who were privileged to know him and work for him and with him, we will never forget him or the lessons he taught us about caring for the customer. “Nobody cares how much you know until they know how much you care.”

    Rest in peace Bill . . . we’ll miss you.

    Terry Jones, CMB, CML
    Member, Board of Governors
    Chairman, Legislative and Regulatory Affairs Committee
    Colorado Mortgage Lenders Association

  5. We were college roommates, pledges, and fraternity brothers . He was the sweet tenor that States and I needed for serenading coeds and punishing music lovers at subsequent social gatherings. You made Marilyn and me members of the wonderful Moore family. Thanks for so many great memories.

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